Giuseppe Viganò is dedicated to the industrial design of furniture products and to the artistic direction of companies in the sector.

He also provides graphic consultancy for the creation of catalogs directly following the photography, layouts, communication and advertising pages. He designs exhibitions and permanent installations in furniture shops or temporary spaces for specific events, and personally intervenes by, indicating the choice of products and the study of scenography.

Often the experimentation or use of a new material becomes a starting point for the conception not only of a product but of an entire collection. The search for references that come from the world of art, fashion and poetry are an opportunity to approach the project in a transversal way, many of his most renowned products were born from pictorial concepts or glamorous details, while other times they are poetic gestures to create intriguing forms that are then developed into new proposals.